Junior Achievement of Dallas and Heartland Education Foundation Unveils Groundbreaking Discovery Center!

February 1, 2024

Heartland and Crandall ISD students now have a unique opportunity to step into the real world, thanks to the grand opening of the Junior Achievement Discovery Center, sponsored by the Heartland Education Foundation, and managed by the Junior Achievement of Dallas, Inc.. This innovative facility, a first-of-its-kind in Texas, is no ordinary classroom; it is a fully immersive game of life experience, designed to equip students with essential skills for the future.

Imagine a miniature version of your hometown, complete with 13 stores and 80 positions and jobs the kids can take! That’s what awaits students at the Discovery Center. Modeled after the JA BizTown and JA Finance Park programs, this simulated community allows students (from 4th to 6th grade) to role-play as CEOs, professionals, and community members. Through interactive scenarios, students discover the intricacies of running a company, managing finances, and contributing to a city’s well-being.

The interactive learning goes well beyond role-playing. The center boasts touchscreen monitors and tablets powered by an AI digital learning assistant, further enriching the experience. Students gain valuable insights into real-world situations, financial literacy, career readiness, and entrepreneurial spirit – all within a safe and engaging environment.

The grand opening ceremony was not just speeches and ribbons; it was an interactive celebration of learning. Students proudly presented their CEO roles and participated in role-playing scenarios with real-life guests, putting their newfound knowledge to the test. The excitement and engagement were palpable, showcasing the center’s potential to transform education in the community.

The Heartland Education Foundation and Junior Achievement of Dallas’ vision is clear: to empower students with the skills and confidence needed to thrive in the 21st century. The Discovery Center is a testament to that vision, providing an unforgettable learning experience that goes beyond textbooks and tests. So, if you’re looking for a glimpse into the future of education, head over to the Discovery Center and see our future leaders in action!


Special thanks to all the board members of the Heartland Education Foundation and the JA of Dallas, Crandall ISD administrators, and Huffines Communities staff.

To learn more about how the Heartland community makes an impact on education and young minds, visit