Heartland Wins at 2016 McSAM Awards
“The McSAM Awards were created in 1979 by the Sales and Marketing Council of the Dallas Builders Association in recognition of sales and marketing excellence. The prestigious McSAM Award is given to Builders, Developers and Associates who have made a significant and creative contribution in residential marketing through specific achievements during 2016.”
-The Dallas Builders Association
This year at the McSAM Awards, Heartland won in the category of Best Digital Campaign. The honor for this award is due to the advertising agency Anderson Hanson Blanton, who created our winning campaign through the use of digital banner ads.
The digital banner ads used to promote Heartland featured vibrant colors and beautiful imagery highlighting the lifestyle and hometown-feel of Heartland, and also promoted seasonal incentives. Those efforts along with strategically planned email blasts led to a marked increase in foot traffic to Heartland.
Congratulations to Anderson Hanson Blanton and thank you to the Dallas Builders Association for this award!